Paperback (22 Dec 2008)
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
| ISBN: | 9781403919021 |
| Publisher: | Macmillan Education UK |
| Imprint: | Red Globe Press |
| Pub date: | 22 Dec 2008 |
| DEWEY: | 746.920688 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 240 |
| Weight: | 608g |
| Height: | 228mm |
| Width: | 151mm |
| Spine width: | 22mm |
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Paperback
Published 18 Jun 2020
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