Publisher's Synopsis
Explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand. This book also shows how skilful brand management can keep a consumer-brand marriage fresh and satisfying.
Married to the Brand
International Edition
Paperback (29 Jul 2005)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9781595620095 |
| Publisher: | Gallup Press |
| Imprint: | Gallup Press |
| Pub date: | 29 Jul 2005 |
| Edition: | International Edition |
| DEWEY: | 658.827 |
| Number of pages: | 210 |
| Weight: | 230g |
| Height: | 229mm |
| Width: | 157mm |
| Spine width: | 11mm |
We recommend
$1.53off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.53
RRP $68.99- $67.46
