2013
Hardback (12 Jan 2013)
Save $7.84
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
| ISBN: | 9780230378193 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 12 Jan 2013 |
| Edition: | 2013 |
| DEWEY: | 658.8340846 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 251 |
| Weight: | 546g |
| Height: | 243mm |
| Width: | 163mm |
| Spine width: | 20mm |
$1.83off
Paperback
Published 18 Jun 2020
Save $1.83
