Publisher's Synopsis
The second edition of this text provides an introduction to the theory and practice of marketing in the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice, chapter objectives and assignments.;The book covers all aspects of the marketing mix in relation to the tourism industry which includes planning, research, communications, advertising, distribution and public relations. It has additional case studies section with more than 6 cases drawn from all aspects of the industry from marketing tourist attractions to survival of a travel agent and there are clear objectives and additional lengthier assignments for students at all levels. It is aimed at students taking the BTEC National in Travel & Tourism and the new HND in Travel & Tourism.
