Publisher's Synopsis
An introduction to the theory and practice of marketing in the tourism and travel industry; each chapter provides a theoretical framework with case studies taken from recent situations, chapter objectives and assignments.
Marketing for Tourism
Paperback (30 Sep 1988)
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Includes delivery to the United States
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Book information
| ISBN: | 9780273029373 |
| Publisher: | Pitman |
| Imprint: | Pitman |
| Pub date: | 30 Sep 1988 |
| DEWEY: | 658.80991 |
| DEWEY edition: | 19 |
| Language: | English |
| Weight: | -1g |
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