Marketing for Sustainability

Marketing for Sustainability Towards Transactional Policy-Making

Hardback (01 Jan 2002)

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Publisher's Synopsis

This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.

Book information

ISBN: 9781586032043
Publisher: IOS Press
Imprint: IOS Press
Pub date:
Number of pages: 550
Weight: 1065g
Height: 230mm
Width: 165mm
Spine width: 38mm