Internat11reof
Paperback (30 Sep 1996)
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This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
| ISBN: | 9780071147354 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 30 Sep 1996 |
| Edition: | Internat11reof |
| DEWEY: | 658.8 |
| Number of pages: | 704 |
| Weight: | 1450g |
| Height: | 230mm |
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