Publisher's Synopsis
To maximize this publication's core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
Marketing Concepts and Strategies
12th Edition
Hardback (08 Aug 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780618248919 |
| Publisher: | Houghton Mifflin |
| Imprint: | Houghton Mifflin |
| Pub date: | 08 Aug 2002 |
| Edition: | 12th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Weight: | 1860g |
| Height: | 273mm |
| Width: | 216mm |
| Spine width: | 25mm |
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