7th Edition
Book (11 Jul 2000)
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Presents a lively picture of the field of marketing, concentrating on e-commerce and employing current examples from domestic and global markets in the real world. An information technology perspective is adopted whenever it can help explain how marketing principles are applied in the global, e-commerce economy. Learning features include objectives
| ISBN: | 9780324028119 |
| Publisher: | South-Western College Pub. |
| Imprint: | South-Western College Pub. |
| Pub date: | 11 Jul 2000 |
| Edition: | 7th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 689 |
| Weight: | 1792g |
| Height: | 273mm |
| Width: | 216mm |
| Spine width: | 25mm |
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