Book (28 Feb 1997)
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This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
| ISBN: | 9781572591448 |
| Publisher: | Worth Publishers |
| Imprint: | Worth Publishers |
| Pub date: | 28 Feb 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 26 |
| Weight: | 1895g |
| Height: | 283mm |
| Width: | 223mm |
| Spine width: | 34mm |
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Published 18 Jun 2020
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