Publisher's Synopsis
This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture.
Marketing Real People, Real Choices and The Brave New World of E-Commerce
2nd edition
Paperback (16 Jan 2001)
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Book information
| ISBN: | 9780130558176 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 16 Jan 2001 |
| Edition: | 2nd edition |
| Number of pages: | 608 |
| Weight: | 1613g |
| Height: | 284mm |
| Width: | 215mm |
| Spine width: | 29mm |
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