2nd Edition
Book (09 Jul 2002)
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A volume which combines the expertise of leading marketers into a principle text, each chapter is penned by authorities from that particular field of marketing, many of whom are renowned in the classroom and boardroom for their marketing acumen.
| ISBN: | 9780030349997 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 09 Jul 2002 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 647 |
| Weight: | 1633g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 32mm |
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Published 18 Jun 2020
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