Marketing

Marketing A Primer for Business Executives

Paperback (06 Jul 2011)

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Publisher's Synopsis

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.

Book information

ISBN: 9780982843437
Publisher: North American Business Press
Imprint: North American Business Press
Pub date:
Language: English
Number of pages: 128
Weight: 190g
Height: 233mm
Width: 155mm
Spine width: 6mm