Marketing An Introduction

Fourteenth edition

Multimedia Item (31 Aug 2019)

Not available for sale

Includes delivery to USA


'Marketing' shows students how customer value - creating it and capturing it - drives effective marketing strategies. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, 'Marketing at Work' highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

Book information

ISBN: 9781292294995
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fourteenth edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Weight: 1462g
Height: 220mm
Width: 278mm
Spine width: 25mm