Publisher's Synopsis
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
Marketing An Introduction and MyMarketingLab Package
9th edition
Paperback (22 Jul 2008)
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Book information
| ISBN: | 9780138157180 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 22 Jul 2008 |
| Edition: | 9th edition |
| Weight: | 1383g |
| Height: | 269mm |
| Width: | 218mm |
| Spine width: | 23mm |
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