Third edition
Paperback (06 Aug 2015)
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
| ISBN: | 9781292017518 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 06 Aug 2015 |
| Edition: | Third edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxviii, 619 |
| Weight: | 1368g |
| Height: | 198mm |
| Width: | 265mm |
| Spine width: | 28mm |
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Paperback
Published 18 Jun 2020
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