2nd Edition
Paperback (01 May 1995)
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Includes delivery to the United States
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This text provides a guide to the whole of the marketing process and is designed for use on introductory and modular marketing courses. It contains additional material on direct marketing, advertising and public relations and includes questions, exercises and mini-cases throughout.
| ISBN: | 9780273607342 |
| Publisher: | Pitman |
| Imprint: | Pitman |
| Pub date: | 01 May 1995 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 420 |
| Weight: | 952g |
| Height: | 247mm |
| Width: | 184mm |
| Spine width: | 25mm |
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