Publisher's Synopsis
An interesting supplement for any marketing course, this textbook covers, in a case-style format, selected significant marketing successes of companies since the turn of the century.;It depicts the evolution of marketing techniques and strategies through notable business successes presenting cases ranging from the early growth of Coca-Cola and the cigarette industry, to the rise of supermarkets and discount shops, to the phenomenal recent successes of Apple and Nike. Salient factors that led to the successes are identified and patterns and commonalities are categorized as to their transferability to other situations and times.
