Marketing Strategy in the Digital Age

Marketing Strategy in the Digital Age Exploiting E-Commerce in Your Business - Knowledge Into Action

Paperback (24 Jul 2001)

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Publisher's Synopsis

Based upon the findings of a major research project, this report details a process that companies can use to develop an effective e-commerce strategy. The process is divided into six stages, from the identification of options, to review.

Book information

ISBN: 9780273654797
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.4012
DEWEY edition: 21
Language: English
Number of pages: 128
Weight: 520g
Height: 297mm
Width: 210mm
Spine width: 12mm