2nd Edition
Book (26 Jul 2001)
Not available for sale
Includes delivery to the United States
Out of stock
New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organization's analysis of internal strengths and weakne
| ISBN: | 9780030321030 |
| Publisher: | Harcourt College Publishers |
| Imprint: | Harcourt College Publishers |
| Pub date: | 26 Jul 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 469 |
| Weight: | 1000g |
| Height: | 253mm |
| Width: | 202mm |
| Spine width: | 18mm |
$1.92off
Paperback
Published 18 Jun 2020
Save $1.92
