7th edition
Paperback (30 Sep 2018)
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
| ISBN: | 9780357039236 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 30 Sep 2018 |
| Edition: | 7th edition |
| Language: | English |
| Weight: | 1314g |
| Height: | 278mm |
| Width: | 220mm |
| Spine width: | 27mm |
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Paperback
Published 18 Jun 2020
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