Paperback (11 Dec 2003)
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Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development, incorporating current thinking in 2003 and the impact of technology in a holistic manner.
| ISBN: | 9780273651925 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 11 Dec 2003 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 239 |
| Weight: | 518g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 15mm |
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Paperback
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