3rd Edition
Paperback (07 Jan 2000)
Not available for sale
Includes delivery to the United States
Out of stock
Appropriate for introductory undergraduate business and marketing courses in Marketing Research.
Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
| ISBN: | 9780130144119 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 07 Jan 2000 |
| Edition: | 3rd Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 697 |
| Weight: | 1480g |
| Height: | 262mm |
| Width: | 210mm |
| Spine width: | 32mm |
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