Marketing Essentials

Marketing Essentials

Second edition

Paperback (21 Mar 2013)

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Publisher's Synopsis

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Book information

ISBN: 9781408073681
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
Edition: Second edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: xv, 521
Weight: 986g
Height: 263mm
Width: 197mm
Spine width: 26mm