Marketing Professional Services

Marketing Professional Services Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits

2nd Edition

Hardback (12 Aug 2002)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

This text teaches readers how to work with the internal hurdles that stand between them and their potential markets. It takes a look at the role of marketing in any profession and covers the marketing process.

Book information

ISBN: 9780735201798
Publisher: Penguin USA
Imprint: Prentice Hall
Pub date:
Edition: 2nd Edition
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 422
Weight: 825g
Height: 229mm
Width: 159mm
Spine width: 38mm