Publisher's Synopsis
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Marketing Planning, 2003-2004 - CIM Coursebook
Paperback (01 Jul 2003)
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Book information
| ISBN: | 9780750659628 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 01 Jul 2003 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 352 |
| Weight: | 860g |
| Height: | 297mm |
| Width: | 210mm |
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