Publisher's Synopsis
Arguing that risk-taking is the key to marketing success, the high-powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
Hardback (21 Jun 2007)
Not available for sale
Includes delivery to the United States
Out of stock
Arguing that risk-taking is the key to marketing success, the high-powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
ISBN: | 9781885167507 |
Publisher: | Bard |
Imprint: | Bard |
Pub date: | 21 Jun 2007 |
DEWEY: | 658.8 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 255 |
Weight: | 553g |
Height: | 239mm |
Width: | 167mm |
Spine width: | 24mm |