6th Edition
Paperback (05 Jan 1995)
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Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses.
| ISBN: | 9780471000884 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 05 Jan 1995 |
| Edition: | 6th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 366 |
| Weight: | 510g |
| Height: | 228mm |
| Width: | 151mm |
| Spine width: | 18mm |
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Paperback
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