7th Edition
Paperback (18 Nov 1997)
Not available for sale
Includes delivery to the United States
Out of stock
This collection of short, real–company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful.
| ISBN: | 9780471159056 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 18 Nov 1997 |
| Edition: | 7th Edition |
| DEWEY: | 658.800973 |
| DEWEY edition: | 21 |
| Number of pages: | 384 |
| Weight: | 454g |
| Height: | 230mm |
| Width: | 155mm |
| Spine width: | 15mm |
$1.92off
Paperback
Published 18 Jun 2020
Save $1.92
