Sixth edition
Paperback (15 Nov 2013)
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Includes delivery to the United States
Out of stock
For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
| ISBN: | 9789810687977 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education Asia |
| Pub date: | 15 Nov 2013 |
| Edition: | Sixth edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 873 |
| Weight: | 1932g |
| Height: | 278mm |
| Width: | 216mm |
| Spine width: | 30mm |
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