Hardback (14 Apr 2000)
Not available for sale
Includes delivery to the United States
Out of stock
This introduction to the principles of marketing management explores five key areas: the role of relationship marketing in business, the customer retention audit, creating customer value, organising relationship marketing and marketing in action.
| ISBN: | 9780333777497 |
| Publisher: | Macmillan |
| Imprint: | Macmillan |
| Pub date: | 14 Apr 2000 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 350 |
| Weight: | 788g |
| Height: | 252mm |
| Width: | 195mm |
$1.83off
Paperback
Published 18 Jun 2020
Save $1.83
