Publisher's Synopsis
Discover how to apply data science to the art of influence lead by Manuel Albuquerque, CEO of Primetag, the number one company in the world of influencer marketing return measurement. Influencers today move the world of marketing, they humanize brands to connect people and interests, and they are magnificent ambassadors, since they significantly influence large user communities. But for the result to be as expected, it is essential to define what type of influencer is the most suitable for your company, brand or product. There lies the key that will make your investment have a great return or not to make any sense at all. How can you know which influencer you should invest in? You may like several, you may identify with them, you may see them in line with the brand, but are they the ones that will give you the most profitability? Do you know all the data that you should assess, in addition to the number of followers, their engagement and your geographic location? Your decision must be based on data and not only on what you see, is transmitted or has been told. Influence Marketing is a very didactic, practical and rigorous complete manual to obtain the keys that will allow you to find and choose the influencers that your brand or product needs to achieve its objective.
