Sixth edition
Paperback (16 Aug 2017)
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Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
| ISBN: | 9781292135762 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 16 Aug 2017 |
| Edition: | Sixth edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xix, 625 |
| Weight: | 1182g |
| Height: | 199mm |
| Width: | 266mm |
| Spine width: | 21mm |
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Paperback
Published 18 Jun 2020
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