3rd Edition
Paperback (08 Dec 2006)
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
| ISBN: | 9780273706939 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 08 Dec 2006 |
| Edition: | 3rd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 610 |
| Weight: | 1274g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 26mm |
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Paperback
Published 18 Jun 2020
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