Publisher's Synopsis
This fourth edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.
Marketing Communications Engagements, Strategies and Practice
4th Edition
Paperback (14 Jun 2007)
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Includes delivery to the United States
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Book information
| ISBN: | 9781405873086 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 14 Jun 2007 |
| Edition: | 4th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 911 |
| Weight: | 1822g |
| Height: | 264mm |
| Width: | 196mm |
| Spine width: | 36mm |
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