4Revised Edition
Hardback (01 Apr 1992)
Not available for sale
Includes delivery to the United States
Out of stock
Shows how to plan, organize, co-ordinate and control marketing channels to achieve competitive advantage by using both strategic and managerial frames of reference. Emphasizing decision making, it explores the effective formulation and implementation of interorganizational marketing strategies.
| ISBN: | 9780135616062 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Apr 1992 |
| Edition: | 4Revised Edition |
| DEWEY: | 658.84 |
| Number of pages: | 656 |
| Weight: | -1g |
| Height: | 235mm |
| Width: | 178mm |
$1.47off
Paperback
Published 18 Jun 2020
Save $1.47
