Publisher's Synopsis
Excerpt from Market Response Models for the Analysis of New Products
A number of alternate market response models could be used in analyzing the strategy for a new product. These models represent vary ing levels of detail. For example, a simple breakeven analysis reflects a low degree of detail while a micro - analytic simulation represents a high degree of detail.5 Between these extremes are single variable and multivariable macro models. These may be single equation or multi - equation models. The question to be considered is, what level of detail should be used in building an analysis model?
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
