Publisher's Synopsis
MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.
