3rd ed.
Looseleaf In Binder (02 Mar 2017)
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M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
| ISBN: | 9781260152012 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 02 Mar 2017 |
| Edition: | 3rd ed. |
| Language: | English |
| Number of pages: | 480 |
| Weight: | 816g |
| Height: | 272mm |
| Width: | 226mm |
| Spine width: | 13mm |
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Paperback
Published 18 Jun 2020
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