Location-Based Marketing for Dummies

Location-Based Marketing for Dummies - For Dummies

Paperback (20 Sep 2011)

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Publisher's Synopsis

Learn to create a two-way dialog with customers with location-based services and smartphones. Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix.

Book information

ISBN: 9781118022498
Publisher: John Wiley & Sons
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.872
DEWEY edition: 22
Number of pages: 262
Weight: 448g
Height: 234mm
Width: 189mm
Spine width: 17mm