Publisher's Synopsis
With email remaining one of the most effective marketing channels, this essential guide provides insights, techniques and best practices for email marketing success. From creating impactful subject lines and writing persuasive copy to optimizing your list and avoiding spam filters, Lessons in Email Marketing 2024 covers email fundamentals for businesses of all types - B2B, B2C and D2C. With actionable tips and strategies, you'll learn how to generate more leads, drive site traffic and boost sales through targeted, relevant email campaigns. Here's what you'll learn:
- Email Marketing Foundations
- B2B Email Marketing Strategies
- B2C Email Marketing Strategies
- D2C Email Marketing Strategies
- Measuring Email Marketing Success
- A/B Testing for Optimization
- How to Utilize AI to Craft Emails
- The Power of CRMs
- Top Email Marketing Automation Tools
- AI-Powered Email Assistants and Writing Tools
- Email Template Builders and Design Tools
- Email Testing and Validation Tools
- Email Analytics and Reporting Software
- Email Deliverability and Compliance Tools
- Recommended Email Marketing Communities and Forums
- Helpful Email Marketing Tutorials and Online Courses
