Publisher's Synopsis
The author presents complex and creative strategies as well as effective, proven methods and techniques to show how technology can help identify products with potential to deliver life-cycle profits as well as facilitate the realization of that potential. The book will present both the techniques needed and end-to-end process that should be followed for businesses to achieve success through high tech marketing. This book explains how a combination of traditional and high tech marketing techniques can be applied to build a customer base and deliver profits. It explains how to define, produce and deliver products and services.
