Publisher's Synopsis
Lead Generation is never easy. This book will give Water Quality Dealers the tools they need to keep the leads flowing into their pipeline on a continuous basis. Lots of tips, case studies and great information on all types of lead generation - ranging from direct mail - to door-to-door - to email marketing - to trade shows - to omni-channel marketing, the marketing buzz word for 2019. DataDale also reviews the top prospects for water filtration and conditioning purchases, including New Homeowners, families with children and homeowners by modeled credit score.
