Publisher's Synopsis
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.
La Economia Long Tail De Los Mercados De Masas Al Triunfo De Lo Minoritario
Paperback (01 Jul 2007) | English,Spanish
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Book information
| ISBN: | 9788493464264 |
| Publisher: | Ediciones Urano |
| Imprint: | Ediciones Urano |
| Pub date: | 01 Jul 2007 |
| DEWEY: | 658.802 |
| Language: | English,Spanish |
| Number of pages: | 318 |
| Weight: | 467g |
| Height: | 227mm |
| Width: | 154mm |
| Spine width: | 22mm |
