Paperback (20 Nov 1995)
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This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
| ISBN: | 9780333645635 |
| Publisher: | Macmillan |
| Imprint: | Macmillan |
| Pub date: | 20 Nov 1995 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 246 |
| Weight: | 411g |
| Height: | 234mm |
| Width: | 156mm |
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Paperback
Published 18 Jun 2020
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