Publisher's Synopsis
The media is the most important influence on how a company or organization is perceived û yet few business people know how to use it to their advantage. This book puts the rules of the media game in your hands. Thanks to his years as a senior journalist and then as a media consultant to some of EuropeÆs leading companies John Clare has a rare understanding of both the media and corporate worlds. Here he shares that experience with you, showing you what needs to be done to achieve media success and giving you the tools to do it.
