Introductory Marketing

Introductory Marketing

Paperback (26 Oct 1995)

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Includes delivery to the United States

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Publisher's Synopsis

This book guides the student through the essential theory of marketing, using a lively interactive approach which shows how marketing works in practice. It is aimed at level 3 students and covers a broad range of courses at GNVQ and first degree level.

Book information

ISBN: 9780748717835
Publisher: Stanley Thornes
Imprint: Stanley Thornes
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Number of pages: 261
Weight: -1g