Introduction to Marketing Communication

Introduction to Marketing Communication An Integrated Approach

Hardback (13 Nov 1997)

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Publisher's Synopsis

For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.

Book information

ISBN: 9780132690850
Publisher: Pearson Education
Imprint: Pearson
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 659
Weight: 1588g
Height: 262mm
Width: 210mm
Spine width: 31mm