8ISEdition
Paperback (01 Jan 2006)
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Suitable for upper-level and graduate courses in marketing departments, this work offers a range of international marketing topics beginning with start-up operations, continuing with market entry considerations, and concluding with the international issues confronting giant global marketers.
| ISBN: | 9780324361155 |
| Publisher: | South Western College Publishing |
| Imprint: | South Western College Publishing |
| Pub date: | 01 Jan 2006 |
| Edition: | 8ISEdition |
| DEWEY: | 658.84 |
| Number of pages: | 736 |
| Weight: | 1361g |
| Height: | 274mm |
| Width: | 216mm |
| Spine width: | 26mm |
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Published 18 Jun 2020
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