Hardback (30 Dec 1992)
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Describes the steps a company must take to plan and implement successful international marketing strategies. It emphasizes "macro" considerations, with strong treatment of the political, cultural, and economic factors that affect global markets.
| ISBN: | 9780024055507 |
| Publisher: | Pearson Education Heg USA |
| Imprint: | P&C Business |
| Pub date: | 30 Dec 1992 |
| DEWEY: | 658.848 |
| DEWEY edition: | 20 |
| Number of pages: | 482 |
| Weight: | 902g |
| Height: | 242mm |
| Width: | 192mm |
| Spine width: | 24mm |
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Paperback
Published 18 Jun 2020
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